Hello, I'm
Goh Kok Hong
Techno-Functional Analyst & Freelance Developer
Bridging the gap between business needs and technical solutions. I combine software engineering expertise with client-facing analytical skills to deliver impactful digital products.
About Me
A techno-functional professional passionate about creating solutions that make a difference

As a Techno-Functional Analyst, I've spent years bridging the gap between technical teams and business stakeholders. My role has equipped me with a unique perspective; understanding not just how to build software, but why it matters to the people who use it.
Beyond my corporate experience, I work as a Freelance Developer, taking on projects for real operational clients. This hands-on work allows me to stay current with the latest technologies while delivering tangible value to businesses.
I believe in clean code, clear communication, and continuous learning. Whether it's architecting a new system or optimising an existing workflow, I approach every challenge with curiosity and determination.
Software Engineering
Building scalable web applications and systems with modern technologies and best practices.
Business Analysis
Translating complex business requirements into actionable technical specifications.
Client-Facing
Effectively communicating with stakeholders and managing expectations throughout projects.
Freelance Projects
Delivering end-to-end solutions for real operational clients across various industries.
Education
Master of IT in Business - Artificial Intelligence
Singapore Management University
Bachelor of Science - Information Systems
Singapore Management University
Diploma in Computer Engineering
Singapore Polytechnic
Projects
FreelanceLanding Page with CMS
Production-grade landing page with Content Management System
Experience
Market Administrator
TP ICAP
Technical liaison between business users and technical teams for high-impact platform issues.
- Collaborated with Product Manager to provide user feedback and performed system integration tests using JIRA
- Acted as primary liaison between business users and technical teams for high-impact platform issues
- Initiated comprehensive process documentation using Confluence, improved operational efficiency by 70%
- Led incident management for production systems, coordinating with cross-functional teams
Entrepreneur
Golden Land Drinks
Established F&B business from inception, managing all aspects of operations and growth.
- Designed optimised workflows for inventory management, daily operations, and customer service
- Managed supplier relationships to maintain optimal inventory levels
- Reconciled daily and monthly sales transactions for accurate financial reporting
- Developed and executed targeted marketing campaigns enhancing customer engagement
Business Architecture Senior Analyst
Accenture
Led techno-functional teams delivering security remediation and data migration projects.
- Delivered Java security remediation project, resolving 250+ penetration test findings including SQL injection vulnerabilities
- Architected Selenium Java automated regression testing with reusable test modules
- Developed Java custom functions to extend Pega platform capabilities
- Led technical delivery for data migration project with sensitive data masking on PostgreSQL
Business Architecture Analyst
Accenture
Developed enterprise applications using Java and Pega in an agile methodology.
- Developed enterprise application using Java and Pega in an agile methodology
- Created Postman API testing scripts for NRIC generation and hash validation, reducing testing time by 40%
- Led automated regression testing suite using Selenium Java, increasing test coverage
- Analysed logs and debugging to diagnose complex technical issues
Functional & Testing Specialist Intern
Accenture
Supported development and testing activities for enterprise client projects.
- Developed HTML/CSS/Markdown-based content management system frontend serving as FAQ site
- Prepared test data and scripts to support client User Acceptance Testing (UAT)
- Collaborated with development teams on debugging activities and bug tracking
Junior Developer Intern
Acceset
Frontend and backend development focusing on performance and user experience.
- Implemented frontend grids and flexboxes, eliminating 40% of recurring bugs
- Collaborated with Design team to revamp application for device responsiveness
- Enhanced user experience through user journey analysis
- Optimised PHP Laravel backend code, improving application performance by 30%
Skills & Expertise
Frontend
Backend
Tools & Platforms
Business & Analysis
Get in Touch
Let's Connect
I'm always open to discussing new projects, creative ideas, or opportunities to be part of your vision. Whether you need a freelance developer or a techno-functional consultant, feel free to reach out.